Some common forms of exposure for event sponsors include:

• Event signage: A sponsor’s physical branding could be found around an event in places like posters, decals, banners, or stands

• Online branding: Promotion of the sponsor doesn’t have to be limited to the event itself. Instead, a sponsor could be featured on the sponsor’s social media channels, website, podcast, and more

• Event branding: The sponsor’s branding may appear alongside the event name and logo, perhaps with the words ‘sponsored by’.

• Hosting sessions: Depending on the event’s format, sponsors can have an opportunity to speak directly to the attendees, perhaps by running a talk, participating in a panel discussion or even manning an information stand where attendees can find out more about the sponsor.

• Promotional items: Event attendees may receive free items that feature the sponsor’s branding, like giveaways

• Engagement with International Participants: Direct interaction with athletes, coaches, and officials from various countries, fostering a strong connection between sponsors and key sports figures.

• Networking Opportunities: Providing opportunities to network with other sponsors, athletes, coaches, and industry professionals. These connections can lead to valuable partnerships and collaborations.